The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman by Carmine Gallo is well-researched. The author has analyzed and scrutinized twenty-four letters written by Jeff Bezos to Amazon shareholders. Anyone who likes literary research will enjoy this book. The author mines letters, speeches, and online content. He then crafts the resulting blueprint- the subject of this book.
Carmine Gallo entertains and educates his readers. He presents a new writing concept in each chapter. He then uses a writing sample from Bezo, quotes a writing book, and delivers exceptional results.
The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman by Carmine Gallo is listed as a business and leadership book. The category is fitting for the content. However, I would also include this as a writing book or literature study book. Not just a book, this has the elements of a fantastic college course. Each chapter in the book is worthy of examination. As a leader of a large international ministry, I find the authoritative writing style breeds success. As a writer, I find the elements of sentence and grammar refreshingly brilliant. Cover to cover, this book is a useful resource. Like me, you’ll want to read it more than once.
This book is helpful for business people. It’s also helpful for authors, writers, and bloggers. There are many great tips on writing, word choices, metaphors, and sentence structure.
“Simply put, fancy words put people to sleep. How do you decide when to pick a short word instead of a long one? The answer is simple. Use short words to talk about hard things: a crisis, a complex idea, or a big idea that you want listeners to remember.” -Carmine Gallo
As a book reviewer, I have read a few other books about Jeff Bezos. The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman by Carmine Gallo is unique by focusing on the communication style, rather than the accomplishments of Bezos.
I received an Advanced Reader Copy of this book from Netgalley and also purchased a copy for my library. As an Amazon Associate I earn from qualifying purchases
About this Book
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.
Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.
The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.
The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.